In 1980 he settled in Madrid where he worked as art director for the music label CBS Spain until 1985. In 1985 he opened his own studio and began to work as a graphic designer, art director and photographer for brands such as Sybilla, Martine Sitbon, Chloe, Karl Lagerfeld, Jesus del Pozo, Loewe, Zara and Elena Benarroch.
From 1988 he started graphic design projects on films by Pedro Almodovar. He also worked with other film directors like John Malkovich. In 1995 he managed the graphic design for Rob Epstein and Jeffrey Friedman's 'Celluloid Closet' cinema documentary and in 1996 he designed the billboard poster for New York's 34th Film Festival. During the period between 1989 and 1990, he was also in charge of Italian Vogue's creative direction and in 1992 he collaborated on French Glamour's visual identity.